“We need sponsors.”
Maybe. But if brands do not clearly understand what they are buying into, more outreach will not fix the problem.
Independent Football Strategic Advisory
A club says it needs sponsors.
An agent says clubs are not responding.
A player wants more visibility.
An investor wants introductions.
Majlis works out what is actually blocking the outcome, before time, money and relationships are spent fixing the wrong thing.
Private first conversation. We diagnose before we scope.
When People Come to Majlis
Maybe. But if brands do not clearly understand what they are buying into, more outreach will not fix the problem.
More contacts may not be the answer. The issue may be the player, the positioning, the target list, the timing or the way the approach is being made.
More exposure does not automatically create more value. The market first needs to understand what you should be known for.
An introduction is only useful when the timing, context and proposition are right. The wrong approach can close the door before the conversation begins.
Before we recommend an action, we work out what is actually stopping the result.
What We Actually Do
Majlis is brought in when the situation matters, but the answer is not obvious.
We look at the objective, the market, the people involved, what is being communicated, what value already exists and where the real blockage sits.
Then we tell you what we believe needs to happen next.
That may mean changing the positioning.
Rebuilding a commercial proposition.
Preparing for a new market.
Correcting how a player, executive or organisation is being perceived.
Or deciding that the problem does not need more execution at all.
You do not come to Majlis because you need another pair of hands. You come because you need another level of judgement.
When Majlis Makes Sense
A commercial, reputational or strategic issue is affecting the next decision.
Players are not moving, the market is not responding or the business needs a clearer way to grow.
The next move depends on how the market understands your value, not only on your track record.
You see an opportunity in football or a new market, but need context before committing relationships, capital or reputation.
If the problem is clear and the answer is obvious, you probably do not need Majlis.
If the consequences matter and the answer is not obvious, that is usually where we become useful.
What Happens Next
Start with the situation, the objective and what is currently not working.
We look at what is really driving the problem and whether Majlis is the right fit.
If there is a clear role for Majlis, we define the scope around the problem. If there is not, we tell you.
Scope follows the problem, not the other way around.
Discuss Your SituationPrivate first conversation. No obligation. No pre-selected package.
Why Majlis
Majlis is deliberately founder-led. The person you speak to is the person thinking through the problem.
We work from the realities of football: clubs, agents, players, executives, reputation, commercial value, market entry and the decisions around them.
The Transfer Window Playbook turns Majlis thinking into a practical framework for agents navigating positioning, targeting, outreach, follow-up and decision-making during the window.
Majlis is based in Dubai, with European relationships and direct exposure to the business and relationship dynamics of the GCC.
We are not inside the client's politics and we are not paid to recommend execution for the sake of execution. If Majlis is not the right answer, we say so.
No manufactured scale. No invented case studies. Credibility has to be earned through the work.
For Football Agents
The exam teaches you the rules. It does not teach you how to work the window.
Who do you approach?
Which player do you lead with?
What do you send?
When do you follow up?
How do you know whether a club is a realistic target or simply another name on a list?
The Transfer Window Playbook gives agents a practical system for positioning players, selecting target clubs, preparing outreach, managing follow-up and making better decisions throughout the window.
Not a contact list. Not a promise of introductions. A working framework for approaching the market with more structure and less guesswork.
Particularly useful for newly licensed agents preparing for their first transfer windows.
€97
Explore the PlaybookDigital · Immediate access

Founder
Founder & Senior Strategic Adviser, Majlis Consultancy
My work starts with listening for the part of the problem that is not being said.
Before Majlis, my background moved through journalism, strategic communication, marketing, brand development, sponsorship and international business environments.
That combination taught me something useful: the visible request is often only the surface of the decision.
I work directly with clients because strategic advisory depends on context, discretion and judgement. There is no hand-off to a junior account team once the conversation becomes important.
Direct access. Independent judgement. Absolute discretion.
Start a Conversation
Tell us what you are trying to achieve, what is getting in the way and why it matters now.
We will tell you whether Majlis can help and what the next step should be.
Private first conversation.